After 18 years in online business, I've tried a lot of platforms. Here's why Heartbeat feels like home for my members - and for me.
If you've been following me for a while, you'll know that I've spent the better part of 18 years building my practice and community online. I love the connections I make, the breakthroughs people experience with EFT Tapping, and the sense of belonging that a good membership community can create. What I've always struggled with, though, is where to host that community - because for years, "where" meant social media, and that relationship has been, to put it gently, complicated.
When I discovered Heartbeat, something shifted. I want to share honestly why I made the move, what I genuinely love about it, and why I think it might be the missing piece for other practitioners and creators who feel the same way I did.
The Problem With Social Media Communities
Let me be honest: I have a love-hate relationship with social media. I know many of you do too. On one hand, it has been an incredible way to find and connect with people who need EFT Tapping in their lives. On the other, running a community there has always felt like trying to have a meaningful conversation at a very loud party.
The algorithm is the biggest issue. You can pour your heart into creating a beautiful resource, a powerful tapping video, or a carefully crafted post - and only a fraction of your members ever see it, purely because the platform decides it isn't worth surfacing that day. For a private membership group, that feels almost disrespectful to the people who've trusted you enough to join.
"Not everyone uses social media, or wants to use it for something as personal as their healing journey - and I wanted a space that felt genuinely inclusive of everyone."
Then there's the distraction factor. You log in to access something in a community you're part of, and within two minutes you've either been served an ad for something you glanced at three days ago, got pulled into the temptation of the endless scroll, or seen three things that have quietly spiked your anxiety. That's the opposite of what I'm trying to create with a tapping community...I want calm, present and distraction-free. And beyond the noise, I know that some people have real and valid concerns about privacy on social platforms - concerns that mean they simply won't join a group there, however much they might benefit from the community.
I wanted a space that felt calm, intentional, and entirely theirs. A space where being off social media meant being more included, not less.
So, What Is Heartbeat
Heartbeat is a dedicated community platform - a beautiful, all-in-one home for your members that lives entirely outside social media. Think of it as your own private, fully customisable community hub where you control everything: the content, the look and feel, the events, the resources, and the experience.
It brings together discussions and chat threads, live events, courses, documents, and direct messaging - all in one place, all under your own brand. No algorithms deciding who sees what. No ads. No distractions. Just your community, your content, and real connection.
What I Love Most - The Honest Version
1: A home away from social media
The moment I set up my EFT Tapping membership on Heartbeat, I felt a weight lift. My members - wherever they are in the world, whatever platforms they do or don't use - can access everything in one calm, focused space. There's no algorithm working against us. When I post a tapping audio, a script, or an event, it's there. Everyone can see it. Simple as that.
I've had members tell me how much they appreciate being able to engage without the noise of their Facebook feed, without worrying about who's watching, and without being pulled away from what they came for. That matters enormously when you're working with something as personal and sensitive as EFT Tapping.
2: Total control over content and resources
As an admin, Heartbeat is genuinely a joy to use. Adding resources - tapping videos, guided audio sessions, written scripts — is quick and intuitive. I can organise everything into clear sections so members can find exactly what they need, whether that's a resource they've been returning to for months or something brand new.
One of my favourite features is the events functionality. I run live audio tapping sessions every month, and adding each event to Heartbeat takes just a few minutes. What I particularly love is that Heartbeat automatically sends reminder emails before events, and - this is the bit that genuinely delighted me - after each event, feedback emails go out automatically too. It means I get real, timely responses from members without having to chase anyone, and I can keep improving what I offer based on what they actually say.
3: The AI features are genuinely impressive
I want to talk about the AI functionality Heartbeat has introduced, because it has genuinely changed how I manage my community behind the scenes. I can now add a whole batch of events at once, create posts, and even generate a course outline - all seamlessly, all in a fraction of the time it used to take. It's one of those features where you try it once and immediately wonder how you managed without it.
What I appreciate most is that Heartbeat's team have clearly thought carefully about the admin experience when building this. It isn't AI for the sake of having AI - it's genuinely useful functionality that saves hours of work and lets me spend more of my energy on the parts of my work I love most: the people, the tapping, and the healing.
4: The Team And Community Behind It
One of the things that sets Heartbeat apart isn't a feature at all - it's the people. Founders Murtaza Bambot (CEO) and Mayhul Arora (CTO) are genuinely present and engaged with the communities building on their platform. They listen, they respond, and you can feel that in how the product keeps evolving in thoughtful, meaningful ways.
There's also The Hearth - Heartbeat's own community for admins and community builders. Inside, you'll find regular training events, masterclasses, tech support, and a whole network of people who are on the same journey as you. It's a warm, generous space, and for someone like me who values connection over transaction, it made all the difference when I was getting started.
I think this matters more than it might sound. When you're building something as personal as a healing community, you want to know that the platform you're trusting isn't just a tool - it's backed by real humans who care about doing it well. That's exactly what I've found with Heartbeat.
5: It Feels Like Mine
Something that I really didn't anticipate loving as much as I do is the ability to fully customise the look and feel of my Heartbeat community. I've matched it to my own colour palette, so when members land inside, it feels like a seamless extension of my website and brand - not like they've been redirected somewhere generic.
That visual coherence matters, especially in the world of EFT and wellbeing. Your environment shapes how safe and welcome people feel. When members step into a space that looks intentional, warm, and recognisably yours, it signals that you've thought about their experience. Heartbeat makes that easy.
Who Is Heartbeat Right For?
If you're a practitioner, coach, teacher, or creator who has grown tired of relying on social media to reach your own members, wants to build an inclusive community that doesn't require Facebook or Instagram, runs regular live events and wants a simpler and more reliable way to manage them, wants to offer a beautifully organised library of resources your members can return to, or simply cares about creating a calm and focused space for your community - then I genuinely think Heartbeat is worth exploring.
It has grown enormously since I first encountered it, and the pace of development - driven by a team that clearly listens - gives me confidence that it will keep evolving in the right direction.
"Heartbeat hasn't just solved a practical problem. It's helped me build the kind of community space I always imagined - one that feels genuinely safe, warm, and wholly ours."
After 18 years of navigating the online world, I've learned that the tools you use shape the experience your community has - and the experience you have as their guide. Heartbeat has made both better. I show up with more ease. My members engage more meaningfully. And our little EFT Tapping home feels exactly as it should: calm, connected, and completely away from the noise.
If you're curious, I'd encourage you to explore Heartbeat for yourself. And if you'd like to come and see what our community looks like from the inside, I'd love to welcome you in.
About Suzannah Oakley
Suzannah is a UK-based EFT Tapping practitioner and online business owner with over 18 years of experience helping people heal and grow. A trauma survivor herself, she understands how heavy life can feel - and uses that lived experience to guide others through the gentle, transformative practice of Emotional Freedom Techniques.
Through her membership community and guided tapping sessions, Suzannah creates a nurturing, judgement-free space for stress relief, emotional healing, and reconnecting with your authentic self.
After 18 years in online business, I've tried a lot of platforms. Here's why Heartbeat feels like home for my members - and for me.
If you've been following me for a while, you'll know that I've spent the better part of 18 years building my practice and community online. I love the connections I make, the breakthroughs people experience with EFT Tapping, and the sense of belonging that a good membership community can create. What I've always struggled with, though, is where to host that community - because for years, "where" meant social media, and that relationship has been, to put it gently, complicated.
When I discovered Heartbeat, something shifted. I want to share honestly why I made the move, what I genuinely love about it, and why I think it might be the missing piece for other practitioners and creators who feel the same way I did.
The Problem With Social Media Communities
Let me be honest: I have a love-hate relationship with social media. I know many of you do too. On one hand, it has been an incredible way to find and connect with people who need EFT Tapping in their lives. On the other, running a community there has always felt like trying to have a meaningful conversation at a very loud party.
The algorithm is the biggest issue. You can pour your heart into creating a beautiful resource, a powerful tapping video, or a carefully crafted post - and only a fraction of your members ever see it, purely because the platform decides it isn't worth surfacing that day. For a private membership group, that feels almost disrespectful to the people who've trusted you enough to join.
"Not everyone uses social media, or wants to use it for something as personal as their healing journey - and I wanted a space that felt genuinely inclusive of everyone."
Then there's the distraction factor. You log in to access something in a community you're part of, and within two minutes you've either been served an ad for something you glanced at three days ago, got pulled into the temptation of the endless scroll, or seen three things that have quietly spiked your anxiety. That's the opposite of what I'm trying to create with a tapping community...I want calm, present and distraction-free. And beyond the noise, I know that some people have real and valid concerns about privacy on social platforms - concerns that mean they simply won't join a group there, however much they might benefit from the community.
I wanted a space that felt calm, intentional, and entirely theirs. A space where being off social media meant being more included, not less.
So, What Is Heartbeat
Heartbeat is a dedicated community platform - a beautiful, all-in-one home for your members that lives entirely outside social media. Think of it as your own private, fully customisable community hub where you control everything: the content, the look and feel, the events, the resources, and the experience.
It brings together discussions and chat threads, live events, courses, documents, and direct messaging - all in one place, all under your own brand. No algorithms deciding who sees what. No ads. No distractions. Just your community, your content, and real connection.
What I Love Most - The Honest Version
1: A home away from social media
The moment I set up my EFT Tapping membership on Heartbeat, I felt a weight lift. My members - wherever they are in the world, whatever platforms they do or don't use - can access everything in one calm, focused space. There's no algorithm working against us. When I post a tapping audio, a script, or an event, it's there. Everyone can see it. Simple as that.
I've had members tell me how much they appreciate being able to engage without the noise of their Facebook feed, without worrying about who's watching, and without being pulled away from what they came for. That matters enormously when you're working with something as personal and sensitive as EFT Tapping.
2: Total control over content and resources
As an admin, Heartbeat is genuinely a joy to use. Adding resources - tapping videos, guided audio sessions, written scripts — is quick and intuitive. I can organise everything into clear sections so members can find exactly what they need, whether that's a resource they've been returning to for months or something brand new.
One of my favourite features is the events functionality. I run live audio tapping sessions every month, and adding each event to Heartbeat takes just a few minutes. What I particularly love is that Heartbeat automatically sends reminder emails before events, and - this is the bit that genuinely delighted me - after each event, feedback emails go out automatically too. It means I get real, timely responses from members without having to chase anyone, and I can keep improving what I offer based on what they actually say.
3: The AI features are genuinely impressive
I want to talk about the AI functionality Heartbeat has introduced, because it has genuinely changed how I manage my community behind the scenes. I can now add a whole batch of events at once, create posts, and even generate a course outline - all seamlessly, all in a fraction of the time it used to take. It's one of those features where you try it once and immediately wonder how you managed without it.
What I appreciate most is that Heartbeat's team have clearly thought carefully about the admin experience when building this. It isn't AI for the sake of having AI - it's genuinely useful functionality that saves hours of work and lets me spend more of my energy on the parts of my work I love most: the people, the tapping, and the healing.
4: The Team And Community Behind It
One of the things that sets Heartbeat apart isn't a feature at all - it's the people. Founders Murtaza Bambot (CEO) and Mayhul Arora (CTO) are genuinely present and engaged with the communities building on their platform. They listen, they respond, and you can feel that in how the product keeps evolving in thoughtful, meaningful ways.
There's also The Hearth - Heartbeat's own community for admins and community builders. Inside, you'll find regular training events, masterclasses, tech support, and a whole network of people who are on the same journey as you. It's a warm, generous space, and for someone like me who values connection over transaction, it made all the difference when I was getting started.
I think this matters more than it might sound. When you're building something as personal as a healing community, you want to know that the platform you're trusting isn't just a tool - it's backed by real humans who care about doing it well. That's exactly what I've found with Heartbeat.
5: It Feels Like Mine
Something that I really didn't anticipate loving as much as I do is the ability to fully customise the look and feel of my Heartbeat community. I've matched it to my own colour palette, so when members land inside, it feels like a seamless extension of my website and brand - not like they've been redirected somewhere generic.
That visual coherence matters, especially in the world of EFT and wellbeing. Your environment shapes how safe and welcome people feel. When members step into a space that looks intentional, warm, and recognisably yours, it signals that you've thought about their experience. Heartbeat makes that easy.
Who Is Heartbeat Right For?
If you're a practitioner, coach, teacher, or creator who has grown tired of relying on social media to reach your own members, wants to build an inclusive community that doesn't require Facebook or Instagram, runs regular live events and wants a simpler and more reliable way to manage them, wants to offer a beautifully organised library of resources your members can return to, or simply cares about creating a calm and focused space for your community - then I genuinely think Heartbeat is worth exploring.
It has grown enormously since I first encountered it, and the pace of development - driven by a team that clearly listens - gives me confidence that it will keep evolving in the right direction.
"Heartbeat hasn't just solved a practical problem. It's helped me build the kind of community space I always imagined - one that feels genuinely safe, warm, and wholly ours."
After 18 years of navigating the online world, I've learned that the tools you use shape the experience your community has - and the experience you have as their guide. Heartbeat has made both better. I show up with more ease. My members engage more meaningfully. And our little EFT Tapping home feels exactly as it should: calm, connected, and completely away from the noise.
If you're curious, I'd encourage you to explore Heartbeat for yourself. And if you'd like to come and see what our community looks like from the inside, I'd love to welcome you in.
About Suzannah Oakley
Suzannah is a UK-based EFT Tapping practitioner and online business owner with over 18 years of experience helping people heal and grow. A trauma survivor herself, she understands how heavy life can feel - and uses that lived experience to guide others through the gentle, transformative practice of Emotional Freedom Techniques.
Through her membership community and guided tapping sessions, Suzannah creates a nurturing, judgement-free space for stress relief, emotional healing, and reconnecting with your authentic self.
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